An introduction to my-kart › Forum topics › Karting, cars & motorsports › Motorsports, racing › Sponsor
- This topic has 7 replies, 7 voices, and was last updated 19 years, 4 months ago by
saa73.
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6 September 2006 at 6:35 am #3099
sabelt
ParticipantTry google and key in RACING SPONSORSHIP.
First of all, racing scene in Malaysia are quite dead. Less than 10 AAM sanctions a year. Only well known experience race drivers might stand a chance to get the cut providing good PR and connection. 90% of sponsorship are funded from Sponsor Sendiri Sdn. Bhd. Even Karamjit singh are lack of sponsorship to run in APRC.
Get yourself establish. Just be involved anything about motorsport. From mechanic to time keeper, technical advisor to team manager, slave etc.. Involve anything! It takes time. Believe me.
Malaysian Super Series? What is that? I couldnt even follow your race series because your superseries website link are dead.
Race coverage? With a tiny 3″x2″ column newspaper? Even Mat Rempits gets their attention with 2-3 full page coverage almost everyday and now a leading political party forms a club for them?
About MSS, expect some 50 spectators at the grandstand on the raceday itself and 95% sponsorship won’t be interested due to its dull coverage and poor turnouts unless the sponsor have their business interest with the team. Sad but true.
Dissapointed motorsport fan.
p/s : Dont expect too much to receive cash from sponsorship.
Good luck!
6 September 2006 at 10:09 am #3100Nohad
ParticipantThis experienced by my friend but he is a bit lucky though. My friend approached XXX brewery company for sponsorship and he was sponsored RM20,000/- worth of beer.
He has to look for a pub to take all the beer in order to exchange the beer for cash and he was lucky that a high volume pub bought the beer from him.Some companies don’t have the policy to sponsor you in cash but in kind.
6 September 2006 at 1:55 pm #3101TheFazz
Member[quote=Nohad]This experienced by my friend but he is a bit lucky though. My friend approached XXX brewery company for sponsorship and he was sponsored RM20,000/- worth of beer.
He has to look for a pub to take all the beer in order to exchange the beer for cash and he was lucky that a high volume pub bought the beer from him.Some companies don’t have the policy to sponsor you in cash but in kind.
[/quote]lucky he found a pub… otherwise he would be drunk silly.
7 September 2006 at 12:52 am #3102RawFlesh
Participant[quote=TheFazz][quote=Nohad]This experienced by my friend but he is a bit lucky though. My friend approached XXX brewery company for sponsorship and he was sponsored RM20,000/- worth of beer.
He has to look for a pub to take all the beer in order to exchange the beer for cash and he was lucky that a high volume pub bought the beer from him.Some companies don’t have the policy to sponsor you in cash but in kind.
[/quote]lucky he found a pub… otherwise he would be drunk silly.[/quote]
He could’ve used the Beer as fuel 😀
7 September 2006 at 6:31 am #3103TheFazz
Member[quote=TheFazz]lucky he found a pub… otherwise he would be drunk silly.[/quote]
What an odd thing to say.
Anyway, back on topic… the problem with sponsorship in malaysia is there there is little to none. Most of the times, racers will have to beg and scrape for enough money to run a race car. It also helps if you have some good contacts.
The market does not yet understand how motorsport can add any value to a company’s brand or product. In the same breath, the industry has not proven to be a crowd puller.
Fundamentally, not many people get involved in motorsports which is why building the grassroots (eg karting) is so important. Even so, there is no guarantee that the sponsors will come in.
this is a topic that perhaps can go on and on. so i am gonna stop here.
8 September 2006 at 12:52 am #3104Jules
ParticipantFazz,
It takes EVERYONE to play their part in this…from the participants ( to make sure they present themselves & machine well ), to organisers ( to organise well, to promote event, allow free spectating ), to media ( to show support & advertise ) to sporting bodies ( to relax regulation, promote sports ) to finally sponsors…..to let everyone on top, get the CASH to run their thing. ( be it the driver or the promo bits )
Simple equation actually but all cogs are connected.
Yes, I can talk till cows come home too.
Ask urself – why should someone pay for your ride? If you can do all you list down, half battle won.
8 September 2006 at 4:14 pm #3105saa73
Participant[quote=TheFazz][quote=Nohad]This experienced by my friend but he is a bit lucky though. My friend approached XXX brewery company for sponsorship and he was sponsored RM20,000/- worth of beer.
He has to look for a pub to take all the beer in order to exchange the beer for cash and he was lucky that a high volume pub bought the beer from him.Some companies don’t have the policy to sponsor you in cash but in kind.
[/quote]lucky he found a pub… otherwise he would be drunk silly.[/quote]..hey, I know a my-karter who owns a pub….that beer exhange programme might work out after all!!…but then again…non-halal laa…aiyah….need syariah-approved sponsorship…..
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